Angela Spang (23 August 2017)

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A running theme of the evening was that an entrepreneur should always try and in some way detach themselves from their product. As Angela said, “As entrepreneurs, you need to stop loving your product and be critical … Yes, be passionate about your product, but be critical.” Maintaining this customer focus has played a central role in how Angela runs her companies because, as she said, “Just because you have a product and you love it, doesn’t necessarily mean your customers do too.”

It was interesting to see how much attention Angela pays to body language and non-verbal behaviour signs. This is very much in line with her view that one can tell more about a person through how they act, communicate and generally put themselves across in an interview, than through reading their CV. Indeed, Angela has found non-verbal cues to be a useful resource in ascertaining how those around her are receiving her ideas, proposals and even presence. Angela claims that her personality is such that she finds talking to people and getting to know what makes them tick very interesting.

Angela Spang’s website: www.angelaspang.com

Based on a report by Connor Shotton-Oza