Be happy, confident and unusual (Annie Penn, 13 February 2013)

Annie PennAnnie Penn is a confident and fast speaking PR consultant, with an amazing story. She was living on income support one year ago and went on to make £80,000 a year today.

She lives every day as if it was her last, and is always happy and grateful for having food, clothes and water. You might as well make your days count and do what you love, as we are all worm food pretty soon anyway, she said.

Annie’s self belief seems to be a great contributor to her success. If a client doesn’t get at least 20% increase in profit in 6 weeks, they will get their money back. She also said that you have to know your worth, and show other people how you can specifically help them.

At networking events, Annie does something unusual. When other people stand up and introduce themselves and tell others what they do, Annie takes notes on how she can help them. When her turn comes, she picks out some people she believes she can help and tells them how. This will both give her attention and new customers.

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(based on an article by Hjørtur Justinussen)