Matthew Draycott (3 August 2016)

Matthew believes that to be entrepreneurial, individuals need to have a fluid identity in order to be able to communicate well with other people. It is important to have a broad base of skills, experience and to be context-specific so that you’re able to make the best decisions possible for your business. Successful entrepreneurs are emotionally intelligent and risk positive by taking calculated risks. This is a vital skill for all entrepreneurs because if you buckle to your own emotions, it may cause you to take decisions with higher risk attached to them and result in negative outcomes.

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Understanding yourself is absolutely key to all entrepreneurs. Matthew understands himself to be an ‘outsider’ which has helped him identify opportunities that most people don’t see as he has been able to have a different perspective on various things in life in comparison to the majority of people. Simply asking yourself what are your strengths and weaknesses and then analysing your answers may help you to understand more about yourself.

Based on a report by Phillip Schwartz