Michaela Craft (12 August 2015)

Michaela Craft set up telephone marketing company Xen Consultants in 2008, originally to fund her daughter’s dance lessons but now with a turnover of £500,000 and about 30 repeat clients such as Panasonic and Visioncall.

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“We don’t sell, we are British” – a phrase Michaela used, suggesting that at her telephone marketing company, they don’t just sell, it’s more than that: identifying that someone has a need for your product, and persuading them – in subtle ways –  that your product is the most suitable solution to their problem.

Michaela also talked about the importance of building up a good team and learning to delegate.  Part of being a successful entrepreneur is to have a company which still works when you’re not there.

Michaela’s talk was very helpful and useful, and it gave a good insight into better ways to sell yourself and your product, with results – which in my opinion is the most important thing.

Based on an article by Biobele Oyibo