Richard Cook (5 March 2014)
It was an absolute delight to meet a self-taught entrepreneur, with no formal education, who has demonstrated just how far passion, creativity and grit can take you in life. The most refreshing trait about Richard Cook is his ability to cheekily do things that nobody else would dare try. He explained how his success has hinged on having a unique differentiator and strategically thinking “out of the box”.
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Richard imparted a lot of sensible and unconventional advice that would-be entrepreneurs need to keep in mind in order to succeed in business and in life. He advised the students to have a strong differentiator, to recruit and incentivise the best people they can find, and to really understand the customer and all the details of their proposed businesses.
(based on an article by Paula Henriette Mugisa)